whitepaper Archives - Search Engine Watch https://www.searchenginewatch.com/resources/types/whitepaper/ Wed, 26 Jul 2023 09:42:41 +0000 en-US hourly 1 https://wordpress.org/?v=6.3.2 The 2023 B2B Superpowers Index https://www.searchenginewatch.com/resources/the-2023-b2b-superpowers-index/ Wed, 26 Jul 2023 09:42:41 +0000 https://www.searchenginewatch.com/?post_type=resources&p=144578 The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment.

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The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment.

We surveyed more than 3,600 buyers and users of B2B offerings so we could bring you the inside scoop on B2B brand experiences today. Check out the Superpowers Index for insights from Merkle’s research specialists – B2B International – across the tech, financial services, manufacturing, and professional services sectors, and key markets across the world.

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Data Analytics in Marketing https://www.searchenginewatch.com/resources/data-analytics-in-marketing/ Mon, 29 May 2023 10:21:12 +0000 https://www.searchenginewatch.com/?post_type=resources&p=144564 The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.

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The Covid period was defined by data. Never has an event caused such accelerated digital transformation to take place. For marketers, this has provided an opportunity to deliver customer experiences that precisely meet, and even exceed, their expectations.

The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards.

Download the ClicData Report, “Data Analytics in Marketing” to learn What are the biggest advantages of your current data analytics tools and systems.

In this comprehensive Report on the two marketing technology approaches, you’ll learn:

  • Both the survey results and the conversations we have every day with our clients show that there is a growing appreciation of the need to move faster and make data-driven decisions
  • Understanding what data is most valuable and what should be focused on, while also appreciating the type of tool needed to effectively leverage that data.

Download the ClicData Report today to learn why we expect marketing departments to become undeniable revenue drivers backed by cold hard data.

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The Third-Party Data Deprecation Playbook https://www.searchenginewatch.com/resources/the-third-party-data-deprecation-playbook/ Fri, 18 Nov 2022 14:02:57 +0000 https://www.searchenginewatch.com/?post_type=resources&p=144310 The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.

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Consumer privacy regulation and the death of the third-party cookie are impacting virtually every industry and every facet of the digital marketing and advertising ecosystem.

While the push for privacy is forcing companies to rethink how they collect and utilize data to orchestrate customer experiences, it’s also opening up new opportunities to differentiate their brand and transform their relationships with customers.

The companies that will thrive on the other side of this seismic shift aren’t taking a passive, “wait-and-see” approach. They’re executing against a third-party data deprecation playbook right now.

Download our eBook to learn how you can successfully navigate the ongoing changes in the privacy-first era. You’ll discover:

  • The four tools you need in your third-party data deprecation playbook
  • How a customer data platform (CDP) enables you to execute on the playbook
  • What companies like VF Corporation, HEINEKEN USA, and others are doing to make the transition now

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Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study https://www.searchenginewatch.com/resources/utilizing-email-to-stop-fraud-ecommerce-client-fraud-case-study/ Sat, 08 Oct 2022 19:28:44 +0000 https://www.searchenginewatch.com/?post_type=resources&p=144184 The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about
your own behavior, consider how you complete transactions and how this has changed over the last 5
years.

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Why focus on fraud prevention now? 

The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5
years. The changes you’ve made in your transactional habits are the same changes happening across the
board in all industries, especially in financial, retail, and hospitality. Why is this happening?

There are 3 primary reasons:
• Young adults are extremely comfortable with digital transactions
• During the pandemic, baby boomers shifted to a more digital transaction experience (banking,
grocery shopping, etc)
• The proliferation of mobile devices – they’re easy to use, accessible, and have vast capabilities that
are constantly improving.

Download the guide to know more.

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21 Steps To Email Deliverability Success https://www.searchenginewatch.com/resources/21-steps-to-email-deliverability-success/ Wed, 28 Sep 2022 08:16:45 +0000 https://www.searchenginewatch.com/?post_type=resources&p=144168 With so many challenges, it is imperative you, as an email marketer, take action to ensure more of your carefully crafted emails reach the right people signing up for them.

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Increasing the number of email subscribers is challenging for any business, it requires continual effort.  It’s critical for you to maintain your sender reputation as you engage with your customers and prospects.  Starting with clean, accurate and complete data is essential for safely engaging your customers.  This will allow you to confidently personalize and craft marketing messages that to foster engagement and loyalty.  And in turn, substantially boost the effectiveness of your marketing efforts.

To enhance your email deliverability and improve your inbox placement, follow these 21 steps for success by downloading this free guide.

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Email, The Weapon Against Identity Fraud https://www.searchenginewatch.com/resources/email-the-weapon-against-identity-fraud/ Wed, 21 Sep 2022 05:25:45 +0000 https://www.searchenginewatch.com/?post_type=resources&p=144141 About 4.5% of U.S., or 15 million Americans, were victims of identity fraud in 2021 and 33% of Americans have experienced identity theft according to the Bureau of Labor Statistics. Chances are, you or one of your customers has become a victim of this epidemic.

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US companies lose $42B per year on fraud loses and spend about $9.6B per year for fraud prevention.  Retailers face fraud via coupon abuse, charge backs, return abuse, fake account creations, etc.  An email address, and the data associated with it, provides insights that stop fraud in its tracks before it enters your database or a transaction occurs.  Data about an email tells a lot about an individual behind the email or a potential fraudster.  The AtData API provides companies with a first line of defense against potential fraudsters. AtData has developed an industry leading, global fraud prevention guide that covers multiple data points to suit any business’s needs.

 

Complete the form and download the guide ASAP!

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21 Ways to Grow Email Lists https://www.searchenginewatch.com/resources/21-ways-to-grow-email-lists/ Mon, 12 Sep 2022 13:35:03 +0000 https://www.searchenginewatch.com/?post_type=resources&p=144114 SEO backlinks signal topical authority and directly impact where your page lands in search results. This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility.

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Creating compelling messaging that motivates buyers is an essential component of effective digital marketing campaigns. It’s also obvious. An equally important component, though perhaps less obvious, is taking the steps necessary to expand the audience for those messages.

Increasing the number of your email subscribers enables you to cast a wider net with your carefully crafted marketing messages and can substantially boost the effectiveness of your marketing efforts. Even large email databases require continuous maintenance efforts due to the daunting reality that 30 percent of email addresses change each year.

Read 21 brilliant ways to grow your email lists with valid email addresses.

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The Essential Guide to Backlink Building for SEO https://www.searchenginewatch.com/resources/the-essential-guide-to-backlink-building-for-seo/ Thu, 08 Sep 2022 11:07:16 +0000 https://www.searchenginewatch.com/?post_type=resources&p=144103 SEO backlinks signal topical authority and directly impact where your page lands in search results. This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility.

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Not all backlinks are good backlinks.

But how do you tell the good from the bad?

If you’ve fine-tuned your site content but still aren’t getting the results you want, odds are you need a backlinking strategy.

This guide explores how SEO backlinks work, why Google scrutinizes their quality, and how a thoughtful link-building strategy can boost your online visibility.

To find out more, download the copy of this guide below.

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The State of Content Marketing 2022 Global Report https://www.searchenginewatch.com/resources/the-state-of-content-marketing-2022-global-report/ Fri, 10 Jun 2022 11:31:29 +0000 https://www.searchenginewatch.com/?post_type=resources&p=143917 The State of Content Marketing report provides a bird’s eye view of top content marketing trends and an in-depth manual on how to build your content strategy and workflow in 2022.

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There is no one-size-fits-all approach to creating content at scale, organizing processes, or generating quality organic traffic. But building a content marketing strategy and workflow that allows you to deliver on stakeholder expectations is a top priority in 2022.

How you execute your planning and production depends on myriad factors. Indeed, with more tools and tactics at your disposal—and a shifting, uncertain marketplace—it’s never been more complex. The solution ultimately lies in avoiding ad hoc content creation and case-by-case analysis and instead—building a strategy and mapping clear processes.

Semrush has created this report to share their expertise and industry knowledge to help your business grow better with content.

In the report, you’ll find insights and practical advice based on the opinions of industry experts and expert analysis of Semrush data. Covering everything you need to know to design a better content marketing strategy this year, this State of Content Marketing report provides a bird’s eye view of top content marketing trends and an in-depth manual on how to build your content strategy and workflow in 2022.

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Modular Content Is The Key To Customizing Experiences At Scale https://www.searchenginewatch.com/resources/modular-content-is-the-key-to-customizing-experiences-at-scale/ Wed, 09 Mar 2022 12:19:00 +0000 https://www.searchenginewatch.com/?post_type=resources&p=143789 In this workbook, we’ll take you through what it takes to write standout content that achieves real business goals. You’ll work through practical tasks and learn how to develop a content plan, write engagingly, and deliver a ton of value to your audience.

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Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This approach supports three valuable use cases for marketers: rapid, compliant, and effective localization efforts; syndication of valuable content to where it helps customers; and personalized experiences.

Read this report to understand how to proceed with modular content initiatives in your B2C marketing organization.

In this Forrester report you’ll find:

  • Why modular content is the key to customizing experiences at scale
  • How modular content solves scaling issues through smart content reuse
  • Examples of successful modular content initiatives
  • Why modular content requires people, processes and technology shifts
  • How to start small with modular content to drive tests and CX transformations

To find out more about how to optimize your content, please fill in the form on the right to get your free copy of the resource.

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