ResourcesWhitepaper: Multi Touch Attribution

Whitepaper: Multi Touch Attribution

The way customers interact with brands has dramatically changed.

The average customer now interacts with a brand 6 times before buying anything (Marketing Week, 2017). 75% of conversion events, such as purchases, occur after a customer has interacted with the brand using multiple devices (Google, 2016).

Brands need to make sure they are interacting with their potential customers at every step of the journey.

Download this white paper and find out:

  • What attribution is and the different models you can adapt to your marketing strategy
  • The advantages of  multi-touch  attribution modeling
  • How analytics are used to understand the true customer lifetime value

Fill in the form below to download your complimentary copy of the report.